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Overview

Build Strategic and Trusted Relationships With Your Largest Members

Key Accounts Learning & Development equips electric cooperative key accounts professionals with practical training, peer learning and the Certified Key Accounts Executive credential to build job‑ready skills and serve commercial and industrial members as trusted energy advisors.


Who Should Attend
• Key account managers
• Member services and business development leaders
• Communications and marketing professionals supporting C&I members


Key Accounts Online learning Offerings

Practical, Relevant and Built for Cooperative Reality


Peer-to-Peer Learning Sessions

Learn directly from cooperative peers through facilitated online discussions and panel sessions focused on real‑world key accounts challenges—available live and on‑demand if you miss a session. Participants share practical insights, lessons learned and solutions they are applying today across key accounts and economic development work in electric co-ops.

Explore Peer-to Peer Learning


Expert-Led Sessions

Develop foundational- to intermediate key accounts skills through live, online, instructor‑led workshops. Led by subject‑matter experts, these fee‑based sessions provide expert perspectives, actionable insights, and practical strategies that complement peer-to-peer learning and in‑person training.

Upcoming peer-to-peer and expert-led sessions

  1. Power Quality webinar series
  2. Using Key Accounts Bills as a Relationship-Building Tool
  3. Becoming a Trusted Energy Advisor for Commercial Key Accounts
  4. Beyond Transactions: Building Strategic Partnerships with Key Accounts

In-Person Training

Deepen learning through immersive, in‑person training designed to support hands‑on practice and meaningful collaboration. These facilitated experiences allow participants to apply concepts in real time, learn from peers and instructors, and strengthen the skills needed to manage complex, long‑term key account relationships.


Upcoming training
(490.2) Residential and Commercial Energy Auditing



Certified Key Accounts Executive Program
Credentialed learning for cooperative key accounts professionals.


The Certified Key Accounts Executive (CKAE®) program is NRECA’s nationally recognized credential for electric co-op professionals who manage commercial and industrial member relationships.


The program combines structured coursework, applied learning, and continuing education to build the competencies required to manage complex key accounts and serve members as trusted energy advisors.

Upcoming CKAE trainings




Credits

All offerings provide credit toward the Certified Key Accounts Executive certification.

Resources & Tools
Support your development with self‑paced resources designed for key accounts professionals at the entry‑level career stage.

Explore free, on‑demand webinars that introduce foundational key accounts concepts, including:



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Competencies

CORE COMPETENCIES
  • Business Acumen
  • Professional and Technical Credibility
  • Collaboration and Teamwork
  • Service Orientation
  • Results Oriented
  • Influence and Negotiation

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ROLE-SPECIFIC

  • Communication and Relationship Management

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SUPERVISORY, MANAGEMENT AND LEADERSHIP
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