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This webinar is designed to guide electric cooperatives through the benefits of Salesforce and provide actionable steps for implementing a key accounts strategy specifically for managing C&I accounts. Additionally, it introduces cooperatives to the available setup, implementation, and customization support services that can speed up Salesforce deployment and maximize ROI.
Overview:
Join us for an insightful webinar designed to equip energy professionals with the tools and knowledge needed to become trusted advisors for their commercial and industrial (C&I) account members. Learn how to provide value by addressing their energy-related needs, lowering operating costs, and proactively offering solutions. This session will explore real-world examples, practical tools, and strategies for effective energy management and advisory services.
Topics of Discussion:
Speaker: Eddie Plowden, CEM, CKAE
Commercial Energy Tools
With the rise in large load inquiries, the challenge many coops face is where to start. What qualifies as a large load? How should they respond when an inquiry comes in? What expertise, collaboration, and processes are essential for handling these requests effectively?
Join a panel of experts as they share insights from both distribution and G&T perspectives. You'll gain a clear understanding of key considerations, best practices, and how to develop a framework to streamline your response and proactively prepare for future requests.
Earn 1 CKAE® continuing education credit by attending the forum live!
Panelists:
This webinar offers actionable strategies to align with your members’ top priorities—such as cost control, efficiency, and sustainability—while equipping you with tools to recognize behavioral signals, influence decision-making, and reinforce your cooperative’s value at every touchpoint.
By the end of the webinar, you’ll walk away with proven techniques to strengthen relationships, deliver consistent value, and become an indispensable partner to your key commercial and industrial members.