| | 2025 |
Register here to watch the recording.
This webinar is designed to guide electric cooperatives through the benefits of Salesforce and provide actionable steps for implementing a key accounts strategy specifically for managing C&I accounts. Additionally, it introduces cooperatives to the available setup, implementation, and customization support services that can speed up Salesforce deployment and maximize ROI.
| 1/22/2025 2:00 PM | 1/22/2025 3:00 PM | | https://event.on24.com/wcc/r/4805728/EB7D92504AAF8A9CC74D9F6E2B1516AB | | | 2025 |
Overview:
Join us for an insightful webinar designed to equip energy professionals with the tools and knowledge needed to become trusted advisors for their commercial and industrial (C&I) account members. Learn how to provide value by addressing their energy-related needs, lowering operating costs, and proactively offering solutions. This session will explore real-world examples, practical tools, and strategies for effective energy management and advisory services.
Topics of Discussion:
- Addressing key energy conservation
- Identifying measure for manufacturing energy efficiency
- Understanding demand rates and time-of-day usage analysis
- Available sharable energy appraisal tools
- Lighting upgrades savings case studies
- Solar PV evaluation and renewable energy credits (RECs)
- Strategic rate design for C&I
- Best practices for commercial energy management
Speaker: Eddie Plowden, CEM, CKAE
 Commercial Energy Tools
| 3/25/2025 2:00 PM | 3/25/2025 3:00 PM | /conferences-education/web-based-learning/2025-CKAE-Outreach-Initiative/Documents/Secure/March_BecomingATrustedEnergyAdvisor_032525.pdf | /conferences-education/web-based-learning/2025-CKAE-Outreach-Initiative/Documents/Secure/March_BecomingATrustedEnergyAdvisor_032525.mp4 | | | 2025 |
Overview:
With the rise in large load inquiries, the challenge many coops face is where to start. What qualifies as a large load? How should they respond when an inquiry comes in? What expertise, collaboration, and processes are essential for handling these requests effectively?
Join a panel of experts as they share insights from both distribution and G&T perspectives. You'll gain a clear understanding of key considerations, best practices, and how to develop a framework to streamline your response and proactively prepare for future requests.
Topics of Discussion:
- Establishing clear parameters for defining large loads
- Building an effective intake process and response framework
- Community outreach
Earn 1 CKAE® continuing education credit by attending the forum live!
Panelists:
- Brian Blehm, CKAE, United Power
- Josh Burns, Umatilla Electric
- Josh Cleveland, CKAE, CEM, Energy United,
- Anne Erbert, CKAE, Sunflower Electric Power
- Jessica Kaufer, CKAE, Clark County REMC
| 6/4/2025 2:00 PM | 6/4/2025 3:00 PM | http://publish.prod.cooperative.nreca.org/conferences-education/web-based-learning/2025-CKAE-Outreach-Initiative/Documents/Secure/Combined%20_Large%20Load%20Presentation_June4.pdf | http://publish.prod.cooperative.nreca.org/conferences-education/web-based-learning/2025-CKAE-Outreach-Initiative/Documents/Secure/Planning%20for%20Large%20Loads-20250604%201914-1.mp4 | | | 2025 |
This panel series is designed to provide key accounts professionals with knowledge and insights helpful to supporting data centers across their full life cycle—from the initial inquiry to long-term operation.
Panel 1: Intake and Initial Evaluation Process
Thur., Oct. 9, 2025 | 1-3 pm, ET
Webinar Presentation
Panel 2: Infrastructure Development and Project Execution
Thur., Oct. 30, 2025 | 1-2:30 pm, ET
Webinar Presentation
Panel 3: Rates, Billing, and Long-Term Supply
Thur., Nov. 13, 2025 | 1-2:30 pm, ET
| 10/9/2025 1:00 PM | 11/13/2025 3:00 PM | http://publish.prod.cooperative.nreca.org/conferences-education/web-based-learning/powering-data-centers/EventMaterial_page2/Secure/2025_Panel%203_Powering_DCs_Presentation-Combined.pdf | http://publish.prod.cooperative.nreca.org/conferences-education/web-based-learning/powering-data-centers/EventMaterial_page2/Secure/PoweringDataCenters.mp4 | | | 2026 |
Overview
As residential solar adoption continues to evolve, electric cooperatives are facing a complex mix of opportunities and challenges. In this interactive panel discussion, three co-op leaders share how their organizations are educating members, setting realistic expectations around costs and rates, and guiding members through interconnection and distributed generation processes.
The panel will explore:
- Member education strategies that help counter solar misinformation and set realistic expectations around costs, rates, and savings.
- Designing intake and interconnection processes as points of education, policy application, and relationship building.
- How co-ops support members through assessments and proposal reviews while remaining vendor-neutral.
- How co-ops protect members from predatory sales practices through proactive communication and transparent guidance.
Speakers:
- Jennifer Downing, CKAE, Manager of Key Accounts, Sulphur Springs Valley Electric, Arizona
- Bill Perna, CKAE, Manager of Business Intelligence and Economic Development, Valley Electric Association, Nevada
- Kimberly Walters, Energy Services Supervisor, SECO Energy, Florida
| 1/21/2026 1:00 PM | 1/21/2026 2:00 PM | | | | | 2026 |
Overview
Join us for an interactive panel discussion featuring electric cooperatives and their key business partners as they share real-world stories of building strong, strategic relationships. This session will provide practical insights into how cooperatives and community partners can work together to achieve shared goals, manage risk, navigate challenges, and strengthen the communities they serve. Panelists will explore what it takes to build trust, align priorities, and create long-term, win-win partnerships that drive economic growth and community vitality.
The panel brings together three electric cooperatives and their business partners — a school system, a resort facility, and a county — to share real-world examples of successful strategic partnerships.
Speakers:
- Brad Ebersole, CKAE, Community and Government Relations Director, Consolidated Cooperative, Ohio
- Ryan Holmes, CKAE Community Relations and Key Accounts Manager, Taylor Electric Cooperative, Texas
- Devin Sonnenfelt, CKAE, Senior Business Development Specialist, White River Valley Electric Cooperative, Missouri
| 2/24/2026 1:00 PM | 2/24/2026 2:00 PM | | | | | 2026 |
Registration opens soon.
Overview
This interactive session provides a practical introduction to economic development tailored for electric cooperative Key Accounts professionals who support commercial and industrial members. Participants will gain a clear understanding of what economic development is, why it matters to member growth and which economic drivers and resources influence business expansion and site selection decisions.
The session highlights how electric cooperatives can partner with economic developers, local governments and community stakeholders to support member success. Participants will be introduced to common economic development approaches and learn how Key Accounts professionals can effectively engage in these efforts through member conversations, project coordination and relationship-building.
By the end of this session, participants will be better equipped to connect economic development strategies to cooperative services—helping members grow, retain jobs and strengthen the communities the cooperative serves.
Moderator and Speaker
Allie Bennett, DBA, CEcD, Manager of Economic Development and Member Services, Northeast Missouri Electric Power Cooperative
Panelists: Coming Soon!
| 5/12/2026 11:00 AM | 5/12/2026 12:00 PM | | | | | 2026 |
Please note this is a two-part web conference series:
Part 1: Tuesday, June 2, 2026 | 1:00 pm-2:30 pm ET
Part 2: Wednesday, June 3, 2026 | 1:00 pm-2:30 pm ET
Fee for the series: $299/per attendee
Registration opens soon.
Overview
This interactive web conference equips electric cooperative Key Accounts professionals with the practical knowledge and confidence to recognize, interpret, and respond to power quality issues that matter most to commercial and industrial members.
Designed for non-engineers, the session uses real-world scenarios and a symptom-based approach to help participants translate what members experience on the floor into meaningful power quality conversations. It introduces common power quality challenges, clarifies responsibility between the utility and the member, and highlights when and how to engage engineering resources.
Participants will learn how to frame power quality discussions around reliability, productivity, and business continuity—strengthening member relationships while reinforcing the cooperative’s value as a trusted partner.
By participating in the series, you will learn:
• Recognize common power quality symptoms described by C&I members and translate them into potential technical causes
• Distinguish between utility-related issues and customer-side power quality concerns
• Ask effective diagnostic questions that move conversations from complaints to collaboration
• Communicate more confidently with engineers, facility managers, and member decision-makers
• Use power quality conversations to strengthen trust, increase value perception, and support member business continuity
Audience
Key accounts managers, member services leaders, business development specialists, and communications and marketing leaders assisting co-op commercial and industrial members
Outline
• Why Power Quality Matters to C&I Members
• Listening for Symptoms and Asking the Right Questions
• The Five Major Power Quality Problems
• Clarifying Root Causes and Responsibility
• Tools, Resources, and Support Options
• Power Quality as a Relationship-Building Opportunity
Speaker
Bryan Singletary, President, Practical Energies
Credits
3 continuing education credit hours for CKAE certification
Live attendance at the webinar is necessary to earn credits.
Competency
ROLE-SPECIFIC
Communication and Relationship Management
| 6/2/2026 1:00 PM | 6/3/2026 2:30 PM | | |
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