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Landing Page About
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NRECA uses strategic communications to position our members as leaders in the modern energy economy. As the national voice of America's electric cooperatives, NRECA builds recognition and understanding of cooperative issues, supports policy priorities, and engages stakeholders in the cooperative story. We also empower our members with resources and guidance to enhance co-op communications across the country.
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Top Content
In addition to directly supporting member communications, the NRECA Communications Department offers PR, marketing and digital expertise. Expand the menus below to learn more.
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- Tells the electric co-op story through aggressive media outreach.
- Leverages NRECA member successes to enhance the co-op brand.
- Promotes co-op leaders as experts on industry priorities.
- Drives member engagement on key issues like crisis communications and media outreach.
- Develops and promotes research-based messaging on co-op priority issues.
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- Develops designs from concept to production for unique, compelling content for all platforms.
- Responsible for performance and hands-on management of various social media channels such as Twitter accounts and Facebook feeds.
- Works collaboratively with cross-functional teams to develop web and social media content to support various campaigns and initiatives.
- Develops video production from conception through post-production and delivery, including storyboarding, shooting, editing, writing scripts and conducting interviews.
- Provides video and photography support to various NRECA meetings and events.
- Responsible for newsgathering, writing, editing, review, publication and traffic analysis of news content for NRECA's three primary content channels: RE Magazine, electric.coop and cooperative.com.
- Ensures that visitors to NRECA's websites have an informative, engaging and memorable experience.
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- Collaborates with partners throughout the organization to promote NRECA products, services and programs to our members.
- Fosters increased member engagement by marketing the value of membership.
- Supports development of the next generation workforce through a strategic effort to promote the value of learning and continued education for cooperative leadership and staff.
- Develops and manages NRECA’s exhibit presence at key industry events.
- Develops turnkey resources through Straight Talk and other programs to assist members with their internal and member-facing communications efforts.
- Provides education opportunities for co-op communicators through periodic webinars and the bi-annual New Co-op Communicators Orientation.
- Develops strategic communications toolkits to help members plan for and address common communications challenges.
- Partners with member advisory groups to raise the profile of effective communications as a strategic imperative for co-op success.
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Top Links Description
NRECA provides education, networking and idea-sharing opportunities for co-op communicators, as well as awards programs to recognize and share outstanding work in the field.
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Updated monthly, Straight Talk offers customizable print, video and graphics content to support internal and external communications across digital, print and in-person channels.
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Young Adult Member Engagement Initiative
The YAME Resource Hub includes research, recommendations, customizable content and planning tools to help co-ops engage the next generation of members and the evolving co-op workforce.
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Advancing Your Co-op Communications Career
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NRECA’s suite of toolkits, developed with members and leading subject matter experts, helps co-ops build strategic communications programs and tackle tough challenges.
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