Registration in the Certified Key Account Executive (CKAE®) program includes the required courses, an online exam, and access to the resources needed to complete the credentialing process.
Step 1: Complete the Required Courses
Your registration includes:
These courses provide the knowledge and practical tools needed to build and strengthen a successful key accounts program.
Step 2: Pass the CKAE® Online Exam
After completing the coursework, participants take the CKAE® online certification exam.
- The exam covers content from both courses.
- A minimum score of
80% is required to pass.
Step 3: Develop and Submit Your Plans
Within
six months of passing the exam, candidates must submit two practical application assignments:
-
Business Plan
This plan outlines the foundation of your key accounts initiative, including the rationale for targeting key accounts, program goals, budget considerations, member segment analysis, and competitive assessment.
-
Member Engagement Plan
This plan demonstrates how you will apply a relationship-focused approach to address one or more challenges facing a key account and strengthen member engagement.
CKAE Business Plan and Member Engagement Plan Guidelines
Step 4: Maintain Your CKAE® Credential
To maintain the CKAE® designation, credential holders must complete
eight (8) hours of continuing education annually.
