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Overview

​This ​course provides a practical exploration of key accounts fundamentals, including best practices for building and managing a program that targets the strategic and operational concerns of key accounts.​

This class is limited to 30 participants. Enrollment is first come, first served.

​what you will lEARN

  • Learn key account management principles
  • Analyze relevant market research, member and economic data
  • Identify and prioritize members as “key accounts”
  • Gain tips for developing key account profiles
  • Understand the challenges key accounts face and how to partner to develop solutions and strategies

WHO SHOULD Attend?

Key accounts managers, member services leaders, business development specialists, and communications and marketing leaders assisting co-op commercial and industrial members.


​Key Topics
  • Purpose of a key accounts program
  • What is a business plan?
  • Components of a business plan
  • Guidelines to develop a business plan

​CERTIFICATE PROGRAM

Certified Key Accounts Executive​


Credits

  • NRECA – 2 credits
  • CEU – 1.2 credits​
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Curriculum

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Competencies

CORE COMPETENCIES
  • ​​Business Acumen
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ROLE-SPECIFIC
  • ​​Communication and Relationship Management
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SUPERVISORY, MANAGEMENT AND LEADERSHIP
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See Also

Certificate Program: Certified Key Accounts Executive

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