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Registration for online course opens in November 2024
This course provides a practical exploration of key accounts fundamentals, including best practices of managing a program that targets the strategic and operational concerns of key accounts. Participants will develop a comprehensive understanding of a key accounts business plan, a strategic document that serves as a roadmap for guiding strategic decision-making, resource allocation, and action planning. Using the strategies discussed in this course, you will be able to craft a robust business plan for your key accounts initiatives that will maximize value for your members and drive growth and success of the cooperative. This course is a prerequisite for 489.1 Advanced Key Account Engagement (previously called Advanced Key Account Management).
This class is limited to 25 participants. Enrollment is first come, first served.
The course begins with a webinar designed to equip cooperatives with the knowledge and tools to develop and implement an effective key accounts program. The webinar is followed by comprehensive instructions on how to design a key accounts business plan covering the various components of the plan.
Learn how these components collectively contribute to the development of a comprehensive key accounts business plan that is strategically aligned with your co-op's strategic plan and mission.
Recognize the significance of a key account business plan for managing of your key accounts program.
Key accounts managers, member services leaders, business development specialists, and communications and marketing leaders assisting co-op commercial and industrial members.
Significance of key accounts to cooperatives
Key accounts initiative alignment to cooperatives' strategic goals and mission
How to identify top key accounts
Develop SMART goals for key accounts
What is a business plan?
Components of a business plan
Guidelines to develop a business plan
Certified Key Accounts Executive
The course will be delivered in four, three-hour live online sessions. All sessions start at 11 a.m. and end at 2 p.m. ET.
Session 1: Monday, March 20
Session 2: Tuesday, March 21
Session 3: Wednesday, March 22
Session 4: Thursday, March 23
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Cooperative University
Certificate Program: Certified Key Accounts Executive
