(487.2) Managing Your Electric Cooperative’s Key Accounts

Overview

This two-day course provides a practical exploration of key accounts fundamentals, including best practices for building and managing a program that targets the strategic and operational concerns of key accounts.

LEARNING OBJECTIVES

Learn key account management principles
Analyze relevant market research, member and economic data
Identify and prioritize members as “key accounts”
Gain tips for developing key account profiles
Understand the challenges key accounts face and how to partner to develop solutions and strategies

WHO SHOULD PARTICIPATE?

Key accounts managers, member services leaders, business development specialists and anyone charged with assisting co-op commercial and industrial members.

YOU HAVE THE OPPORTUNITY TO TAKE THIS COURSE: