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Overview

​​This two-day course provides a practical exploration of key accounts fundamentals, including best practices for building and managing a program that targets the strategic and operational concerns of key accounts.

LEARNING OBJECTIVES

  • Learn key account management principles
  • Analyze relevant market research, member and economic data
  • Identify and prioritize members as “key accounts”
  • Gain tips for developing key account profiles
  • Understand the challenges key accounts face and how to partner to develop solutions and strategies

WHO SHOULD PARTICIPATE?
  • Key accounts managers, member services leaders, business development specialists and anyone charged with assisting co-op commercial and industrial members.

WHERE TO TAKE THIS COURSE

NRECA offers the opportunity to take these courses at Cooperative University (offered annually at different U.S. location each year) or we can bring this training on-site to your co-op, statewide or G&T.

​To bring this program or any of these courses to your co-op, contact:

​Brianne McIntyre
703-907-5619
brianne.mcintyre@nreca.coop​

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Competencies

CORE COMPETENCIES
  • ​​Business Acumen
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ROLE-SPECIFIC
  • ​​Communication and Relationship Management
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SUPERVISORY, MANAGEMENT AND LEADERSHIP
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See Also

Certificate Program: Certified Key Accounts Executive

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