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Overview

​​This two-day course provides a practical exploration of key accounts fundamentals, including best practices for building and managing a program that targets the strategic and operational concerns of key accounts.

LEARNING OBJECTIVES

  • Learn key account management principles
  • Analyze relevant market research, member and economic data
  • Identify and prioritize members as “key accounts”
  • Gain tips for developing key account profiles
  • Understand the challenges key accounts face and how to partner to develop solutions and strategies

WHO SHOULD PARTICIPATE?
  • Key accounts managers, member services leaders, business development specialists and anyone charged with assisting co-op commercial and industrial members.


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Competencies

CORE COMPETENCIES
  • ​​Business Acumen
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ROLE-SPECIFIC
  • ​​Communication and Relationship Management
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SUPERVISORY, MANAGEMENT AND LEADERSHIP
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FAQs

See Also

​Certificate Program: Certified Key Accounts Executive

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