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This course provides a practical exploration of key accounts fundamentals, including best practices of managing a program that targets the strategic and operational concerns of key accounts. Participants will develop a comprehensive understanding of a key accounts business plan, a strategic document that serves as a roadmap for guiding strategic decision-making, resource allocation, and action planning. Using the strategies discussed in this course, you will be able to craft a robust business plan for your key accounts initiatives that will maximize value for your members and drive growth and success of the cooperative. This course is a prerequisite for 489.1 Advanced Key Account Engagement (previously called Advanced Key Account Management).
This class is limited to 25 participants. Enrollment is first come, first served.
The course begins with a webinar designed to equip cooperatives with the knowledge and tools to develop and implement an effective key accounts program. The webinar is followed by comprehensive instructions on how to design a key accounts business plan covering the various components of the plan.
Key accounts managers, member services leaders, business development specialists, and communications and marketing leaders assisting co-op commercial and industrial members.
Certified Key Accounts Executive
The course will be delivered in four, three-hour live online sessions. All sessions start at 11 a.m. and end at 2 p.m. ET.
Session 1: Monday, March 20
Session 2: Tuesday, March 21
Session 3: Wednesday, March 22
Session 4: Thursday, March 23
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Cooperative University
Certificate Program: Certified Key Accounts Executive
