Courses
  • Date(s)

  • Offered
    • In-Person
    • Online
    • On-Site

​​​​​​​​​​​​​​​​​​​

Overview

​This ​course provides a practical exploration of key accounts fundamentals, including best practices for building and managing a program that targets the strategic and operational concerns of key accounts.​

This class is limited to 30 participants. Enrollment is first come, first served.

LEARNING OBJECTIVES

  • Learn key account management principles
  • Analyze relevant market research, member and economic data
  • Identify and prioritize members as “key accounts”
  • Gain tips for developing key account profiles
  • Understand the challenges key accounts face and how to partner to develop solutions and strategies

WHO SHOULD Attend?

Key accounts managers, member services leaders, business development specialists, and communications and marketing leaders assisting co-op commercial and industrial members.


​Key Topics
  • Purpose of a key accounts program
  • What is a business plan?
  • Components of a business plan
  • Guidelines to develop a business plan

​CERTIFICATE PROGRAM

Certified Key Accounts Executive​


Credits

  • NRECA – 2 credits
  • CEU – 1.2 credits​
No

Curriculum

Instructors

No
Link To Course
Yes

Please enter a value

Hotel & Travel

Hotel Reservations

Make Hotel Reservation

Manage Hotel Reservations

About the Location
Please enter a value

View Airline and Travel Discounts

Airport(s)
Please enter a value
Please enter a value
mi from event
mi from event
mi from event

Fees

Competencies

CORE COMPETENCIES
  • ​​Business Acumen
Learn More
ROLE-SPECIFIC
  • ​​Communication and Relationship Management
Learn More
SUPERVISORY, MANAGEMENT AND LEADERSHIP
Learn More

See Also

​Certificate Program: Certified Key Accounts Executive

View Your Course Record
No
No
Yes

Registration: Frequently Asked Questions →

Conferences, Meetings & Training Policies →