The course begins with a webinar designed to equip cooperatives with the knowledge and tools to develop and implement an effective key accounts program. The webinar is followed by comprehensive instructions on how to design a key accounts business plan covering the various components of the plan.

• Define what a key accounts program is and its significance to cooperatives.
• Understand why a key accounts program must align with the cooperative's strategic goals and overall mission.
• Learn strategies for identifying top key accounts.
• Develop SMART goals for the key accounts program to track its success and impact.
• Understand the components of a key accounts business plan.
• Learn how these components collectively contribute to the development of a comprehensive key accounts business plan that is strategically aligned with your co-op's strategic plan and mission.
• Recognize the significance of a key account business plan for managing of your key accounts program.
  
  

Key accounts managers, member services leaders, business development specialists, and communications and marketing leaders assisting co-op commercial and industrial members.

• Significance of key accounts to cooperatives
• Key accounts initiative alignment to cooperatives' strategic goals and mission
• How to identify top key accounts
  
• Develop SMART goals for key accounts
• What is a business plan?
• Components of a business plan
• Guidelines to develop a business plan
  
  

Certified Key Accounts Executive

• NRECA – 2 credits
  
• CEU – 1.2 credits