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Overview

This course builds on 487.2 Managing Your Electric Cooperative’s Key Accounts by providing the insights, tools and networking perspectives to help participants successfully align and implement key account strategies that will position their co-op for success. This course focuses on the distributed energy and power supply issues, relationship-building strategies and financial analysis functions that are critical to the key accounts role.

This class is limited to 30 participants. Enrollment is first come, first served.​

Learning Objectives
  • Demonstrate an understanding of key account management principles
  • Gain insight into account planning tools to develop and implement key account strategies
  • Get tips for evaluating DER and other challenges and opportunities facing members
  • Learn how to conduct financial analysis, including calculating the time value of money
  • Develop and apply strategies to address key account priorities

Who Should Attend

Key accounts managers, member services leaders, business development specialists, and communications and marketing leaders assisting co-op commercial and industrial members.​


Key Topics
  • Organizational commitment
  • Strategic Approaches – Energy Efficiency and Distributed Energy Resources
  • Member Relationship Skills

CERTIFICATE PROGRAM

Certified Key Accounts Executive​


CREDITS

  • NRECA – 1 credit
  • CEU – .6 credit​​

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Competencies

CORE COMPETENCIES
  • ​Business Acumen
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ROLE-SPECIFIC
  • ​Communication and Relationship Management
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SUPERVISORY, MANAGEMENT AND LEADERSHIP
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See Also

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