This course builds on 487.2 Managing Your Electric Cooperative’s Key Accounts and discusses engagement strategies essential for managing key account relationships, driving member satisfaction, retention, and loyalty. Participants will gain a comprehensive understanding of key account member engagement plan, a strategic document that outlines the approach and goals for effectively engaging key accounts and building and nurturing strong mutually beneficial relationships. Leverage the relationship-building strategies introduced in this course for the overall success of your cooperative and its key accounts program.

This class is limited to 25 participants. Enrollment is first come, first served.