KEY TOPICS- Distinguishing the CEO's role as primary co-op spokesperson for the co-op from the director's role in co-op communications efforts.
- Awareness of what is being communicated through body language.
- Effective techniques for referring questions to the CEO or the designated spokesperson.
- Recognizing that anything directors say can be recorded by a smartphone and wind up on the Internet.
- Responding to media inquiries and interviews if and when necessary.
Director Competencies Covered in This Course[accordions no-divider="true"]
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Cooperative Principles and Practices
Demonstrates an appreciation of the cooperative business model and a commitment to cooperative values.
Community Engagement and Communication
Places the cooperative in a collaborative position for maintaining and growing healthy communities.
Member Focus
Focuses on the needs of members.
Interpersonal Communications
Listens, relates and expresses oneself in a manner that is effective while supporting mutual understanding.
Self- Awareness /Continual Learning
Demonstrates an ongoing commitment to learning and self-improvement.
Flexibility
Remains open to new ideas, information, and approaches.
Builds Relationships and Influences Others
Creates and fosters constructive working relationships; Persuades others towards an outcome consistent with the organization’s goals.
Negotiation and Conflict Resolution
Manages and resolves conflicts and disagreements in a constructive manner.
Diversity and Inclusion
Leverages the talents of each person and promotes cultural awareness among board members.
Integrity and Courage
Makes decisions and acts consistently with values, professional standards, and the broader interests of the cooperative.
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Certificate Program
CREDITSNRECA – 1 credit
CEU – 0.6 credits
