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Today’s electric cooperative communicator isn’t just sharing updates. They’re shaping trust, guiding leadership decisions, and protecting the co-op’s reputation in the moments that matter most. To do that masterfully takes more than experience alone. It requires a strategic mindset, advanced skillset and a credible voice at the leadership table. That’s exactly what the NRECA Certified Cooperative Communicator (CCC) program delivers.
The CCC isn’t simply professional development. It’s the defining credential for communicators who want to have a seat at the table. Designed specifically for the co-op environment, the program equips you with the tools, confidence and authority to elevate your role from message manager to strategic advisor. You’ll gain the expertise to navigate both everyday engagement and high-stakes crisis communications with clarity and influence and ensuring your voice isn’t only heard but is sought out and relied upon.
Through a powerful cohort-based, blended learning experience, CCC participants complete more than 110 hours of targeted instruction, combining online learning with in-person collaboration. Along the way, you’ll build a trusted network of peers across the cooperative industry. These relationships become invaluable resources throughout your career.
Most importantly, CCC is immediately actionable. You won’t leave with just theory. You’ll leave with completed, customized deliverables that demonstrate your strategic value from day one: a comprehensive communication plan, a crisis response framework, or a refined marketing and branding guide tailored to your co-op’s needs.
If you want to move beyond doing communications to leading communications and if you want to stand out as a trusted, strategic voice in your cooperative, CCC is essential.
What you will learn
- Move from a task-oriented practitioner to a strategic thinker, planner and contributor.
- Learn strategic communication skills to advocate for the co-op form of business and the advancement of the co-op network.
- Develop a professional network of strategic communicators for the purpose of knowledge sharing, collaboration and crisis alliance.
- Build a strategic plan that will be implementation-ready for your organization on completion of your course.
Successful Completion of the CCC Program
To achieve successful CCC program completion, the following milestones must be met:
- Completion of all in-person and online live sessions.
- Active participation and engagement during each module.
- Demonstration of knowledge by achieving passing grades of class quizzes.
- Successful submission, presentation and approved completion of the final project.
Meeting these requirements guarantees that you will walk away from the program with the skills and experience necessary to make an immediate impact in your field.
Why Participate in This Program?
Build Your Network and Apply What You Have Learned!
Participants of the CCC program will attend courses specifically designed for the work they perform at their co-op.
Cohorts benefit from idea sharing and networking with their classmates from across the country.
Participants will have the opportunity to apply what they've learned to a final project: a strategic communication plan, crisis communication plan or marketing and branding guide.
The project is designed to benefit the participant and their co-op with a plan that can be implemented immediately upon graduation.