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Increase your knowledge, enhance your skills and earn a credential signifying professional competence.

Overview


Announcing: The NEW Certified Cooperative Communicator program!

Building off of a rich, 30+ year history of elevating the performance of electric cooperative communicators, the Certified Cooperative Communicator (CCC) program has been redesigned to support the strategic role communicators play at their co-ops. The program has shifted from a self-study certification, to a cohort-based blended learning program (a mixture of online and in-person instruction). This cohort-based learning model mirrors other NRECA professional development certifications.

In addition to receiving over 106 hours of instruction based on the CCC Book of Knowledge, CCC cohorts will build strong, long-lasting relationships that they will carry with them throughout their careers. Upon graduation, participants will have developed valuable work products, such as a strategic communication plan, crisis communication plan or marketing and branding guide they can implement immediately at their co-op.

Learning OBJECTIVES

  • Move from a task-oriented practitioner to a strategic thinker, planner and contributor.

  • Learn strategic communication skills to advocate for the co-op form of business and the advancement of the co-op network.

  • Develop a professional network of strategic communicators for the purpose of knowledge sharing, collaboration and crisis alliance.

  • Build a strategic plan that will be implementation ready for your organization on completion of your course.



Why Participate in This Program?
Build Your Network and Apply What You Have Learned!

  • Participants of the CCC will attend courses specifically designed for the work they perform at their co-op.

  • Cohorts benefit from idea sharing and networking with their classmates from across the country.

  • Participants will have the opportunity to apply what they've learned to a final project: a strategic communication plan, crisis communication plan or marketing and branding guide.

  • The project is designed to benefit the participant and their organization with an implementation-ready plan upon graduation.

Who Should Participate?

Employees of NRECA member systems performing communications and marketing-related work in the electric cooperative industry.

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Curriculum

  • Writing Your Co-op Strategic Communication Plan

  • Building your Co-op Crisis Communication Plan

  • Co-op Media Relations

  • Branding & Building Your Cooperative Brand

  • Influence

  • Public Speaking

  • Fundamentals of Business Writing (5110.1)*

  • Co-op History & Co-op Principles

  • Electricity System Fundamentals (5105.05)*

  • Electric Cooperative Fundamentals (5104.05)*

  • Cooperative Finance and Accounting for the Non-Accountant (5101.1)*

  • Navigating Emotions in the Workplace (5302.1)*

  • Change Management

  • Project Management

  • Stress Management

*The 5000-level courses taken as part of the CCC program also apply towards your CCEP Certification.

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Fees

Annual Certification Renewal: $175

Does not include travel, food, hotel or the Connect conference. Participants are required to pay for their Connect conference registration and travel expenses.

Competencies

CORE COMPETENCIES

Business Acumen

Interactions With Others

Resourcefulness and Accountability

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ROLE-SPECIFIC
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SUPERVISORY, MANAGEMENT AND LEADERSHIP
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