Cybersecurity and co-op governance practices present two particularly significant reputation management challenges for electric co-ops.
When communicating with our members, it's critical that we use language that they understand. NRECA has conducted consumer research to develop a shared lexicon for electric co-ops to use when communicating with their members on priority issues.
Distribution co-ops, G&Ts and statewide associations can use the survey findings to assess their communications and marketing strategies and benchmark them against industry norms.
The Always on Report is a product of The "Always On" initiative, which seeks to help electric co-ops stay connected to their members in this era of rapid change.