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Overview

July 9, 2020​

Strategic communications are critical to navigating the challenges facing today’s electric cooperatives. To measure success and the essential role effective communication plays, we must start by defining where we are today. In Spring of 2020, N​RECA conducted a "State of Communications" survey to benchmark the state of communications among distribution co-ops, G&Ts and statewide organizations.

By evaluating the current state of communications across the cooperative network, NRECA will be able to identify future opportunities for training and resources needed to support electric co-ops, statewides and G&Ts.

Learn how you can utilize the survey findings to assess the state of communications and marketing strategies at your co-op and benchmark them against industry norms.

This webinar covered​:

  • An overview of the characteristics of NRECA members’ communications teams
  • Insights related to the roles, responsibilities and activities managed by electric co-op, statewide and G&T communications teams
  • A snapshot of recent co-op changes impacting communicators and the challenges they face
  • How NRECA is addressing iden​tified training and resource needs

In order to help us improve our webinar programming, please take a moment to complete a brief, anonymous survey about this event. We value and appreciate your feedback.
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