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Overview

​Strategic communications is critical to navigating the challenges facing today’s electric cooperatives. NRECA recently invited co-op communicators to participate in the second edition of the State of Communications survey to gain a fresh perspective on current communications practices across the cooperative network.​


​During the overview of the 2022 State of Communications survey findings, we covered:

  • Characteristics of NRECA members’ communications teams

  • Communications trends and changes during the last two years

  • Changes and challenges co-ops, statewides and G&Ts are facing


​In 2020, NRECA conducted a similar survey to benchmark the state of co-op communications, with plans to conduct the survey every two years. The 2020 findings revealed valuable information about co-op communications and marketing strategies, but a lot has changed during the last two years.​



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