Strategic communications is critical to navigating the challenges facing today’s electric cooperatives. NRECA recently invited co-op communicators to participate in the second edition of the State of Communications survey to gain a fresh perspective on current communications practices across the cooperative network.
During the overview of the 2022 State of Communications survey findings, we covered:
Characteristics of NRECA members’ communications teams
Communications trends and changes during the last two years
Changes and challenges co-ops, statewides and G&Ts are facing
In 2020, NRECA conducted a similar survey to benchmark the state of co-op communications, with plans to conduct the survey every two years. The 2020 findings revealed valuable information about co-op communications and marketing strategies, but a lot has changed during the last two years.