Unlock the full potential of your most valuable commercial and industrial relationships in this high-impact webinar designed specifically for electric cooperative key account managers and leaders. Move beyond transactional sales tactics and toward building strategic, value-based partnerships that drive long-term success.
This session offers actionable strategies to align with your members’ top priorities—such as cost control, efficiency, and sustainability—while equipping you with tools to recognize behavioral signals, influence decision-making, and reinforce your cooperative’s value at every touchpoint. You’ll learn how to communicate with empathy to build lasting trust and loyalty, uncover new growth opportunities, and deepen engagement with your most critical accounts.
By the end of the webinar, you’ll walk away with proven techniques to strengthen relationships, deliver consistent value, and become an indispensable partner to your key commercial and industrial members.
What You Will Learn:
- Differentiate between traditional sales and strategic key account management to create lasting, member-focused partnerships.
- Tailor communication and services to address individual member goals and values such as innovation, reliability, and cost savings.
- Develop a member-focused engagement strategy based on insights gained from behavioral cues and member priorities.
- Apply empathy and perspective-taking to build deeper trust and member loyalty.
- Apply persuasion techniques to build credibility and support long-term commitment and shared success.
Audience
Key accounts managers, member services leaders, business development specialists, and communications and marketing leaders assisting co-op commercial and industrial members
CREDITS
NRECA - 1
Live attendance at the webinar is necessary to earn credits.
fEE:
$249 per participant
Questions?
