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Overview

In today’s fast-paced and complex cooperative landscape, leaders must do more than manage—they must inspire. Storytelling is one of the most powerful tools in a leader’s toolkit. It transforms data into meaning, builds trust, and motivates teams and stakeholders to act. This 3-day immersive workshop, led by Andrew Sykes of Northwestern University's Kellogg School of Management, equips co-op leaders with the skills to craft and deliver compelling narratives that drive change and deepen engagement.

What you will learn

This course will help you:

  • Translate complex data into compelling narratives.
  • Understand the neuroscience behind why stories change minds.
  • Practice storytelling techniques that elevate your leadership presence.
  • Make memorable first impressions that spark meaningful dialogue.
  • Craft and share your Cooperative Origin Story to build identity and pride.
  • Use emotion strategically to connect and persuade.
  • Uncover the four story categories that will win over your stakeholders.


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Who Should Take This Course
  • Emerging and current co-op leaders.
  • Communications and member engagement professionals.
  • Key account executives, safety professionals, financial professionals and operations professionals.
  • Anyone who wants to lead with influence and authenticity.



Credit

2.1 CEUs


Yes

Curriculum

Day One
Day Two
Day Three
Program Kick-off
The Power of Story
Getting Good at Getting Great
Cooperative Story Jam
Morning
Present Yourself
Personal Origin Stories
How to Create a Moving Story
From Data to Insights
Afternoon
Cooperative Origin Story DevelopmentHow to Be a Great Storyteller
The Next Chapter
Story Community
Evening
Personal Origin Story Jam
Cooperative Story Jam
Graduation Celebration
Workshop Story Jam


Instructors

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Fees

$3,900

Competencies

CORE COMPETENCIES

  • Business Acumen

  • Interactions with Others

  • Resourcefulness and Accountability

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ROLE-SPECIFIC

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SUPERVISORY, MANAGEMENT AND LEADERSHIP


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See Also

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