NRECA works to promote and empower electric co-ops and champion the cooperative business model in a variety of ways.
POLITICAL AND POLICY ADVOCACY
We are a powerful and effective political and public policy advocate for our members. We partner with co-ops, statewide associations and other allies to achieve legislative and regulatory outcomes that positively impact our co-ops, our communities and our quality of life.
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Electric.coop: Issues & Policy: Learn about NRECA's policy positions on NRECA's public-facing website.
Voices for Cooperative Power (VCP):Voices for Cooperative Power (VCP), the grassroots arm of NRECA, is a powerful network of advocates who are working together to influence the federal policies that impact electric co-ops and their consumer-members.
Co-ops Vote: Co-ops Vote is a non-partisan initiative designed to inform co-op consumer members about the key issues facing electric co-ops and encourage them to vote.
America's Electric Cooperatives PAC: Founded in 1966, America's Electric Cooperatives PAC (formerly ACRE®) is the federal political action committee (PAC) of the nation's electric cooperatives.
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STRATEGIC COMMUNICATIONS
As the national voice of America's electric co-ops, NRECA builds recognition and understanding of cooperative issues, supports policy positions, and engages policymakers, journalists and other key stakeholders in the co-op story. Through our communications efforts, NRECA highlights the strength of the co-op business model, positions our members as leaders in the modern energy economy, and promotes our members’ role in strengthening communities across rural America.
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- Electric.coop: NRECA's news and information website tells the story of America's electric cooperatives to interested audiences in an engaging and visually attractive way.
- RE Magazine: This monthly magazine provides electric co-op directors and staff with the key industry intelligence they need to make sound decisions in today's fast-paced electric utility industry.
- Along Those Lines Podcast: NRECA's monthly podcast is focused on the important stories from across co-op country about the issues that matter most to rural America and the energy industry.
- NRECA Social Media Channels: NRECA uses social media to tell the cooperative story, engage with stakeholders and amplify the social media efforts of its member cooperatives.
- Member Communications Tools: NRECA offers members a wealth of communications resources, including:
- StraightTalk, a monthly publication that provides cooperatives with stories, graphics, video, social media content and other communication tools to adapt and use as their own.
- Young Adult Member Engagement Resource Hub: NRECA and Touchstone Energy® Cooperatives developed a robust collection of member engagement tools and segmented communication strategies to help cooperatives connect with the next generation of members.
- Lexicon Project: NRECA conducted consumer research to develop a shared lexicon for electric co-ops to use when communicating with their members on priority issues.
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