Young Adult Member Engagement initiative, a joint project with Touchstone Energy, empowers co-ops with strategies and resources to connect with the next generation and tools to adapt to the values, interests and service expectations of this essential member group.
NRECA recently conducted consumer research to develop a
shared lexicon for electric co-ops to use when communicating with their members on priority issues. This messaging can help co-ops better connect with their consumer-members by using language that strongly resonates.
Straight Talk offers customizable content to support co-ops’ external and internal communication efforts. This popular resource provides members with graphics, articles and social media tools that they can personalize and use in their co-op’s print and digital communications.
Solar Communications Toolkit pulls together resources and co-op case studies to help co-ops educate consumer-members about how they can participate in cooperative solar development, including community solar.
NRECA and CFC developed a rate communications guide to assist co-ops considering a rate redesign.
Introducing a Rate Change to Consumer-Members includes real-world case studies and lessons learned.