Communications Tools

• The Young Adult Member Engagement initiative, a joint project with Touchstone Energy, empowers co-ops with strategies and resources to connect with the next generation and tools to adapt to the values, interests and service expectations of this essential member group.

• NRECA conducted consumer research to develop a shared lexicon for electric co-ops to use when communicating with their members on priority issues. This messaging can help co-ops better connect with their consumer-members by using language that strongly resonates.

• Straight Talk offers customizable content to support co-ops’ external and internal communication efforts. This popular resource provides members with graphics, articles and social media tools that they can personalize and use in their co-op’s print and digital communications.

• The Solar Communications Toolkit pulls together resources and co-op case studies to help co-ops educate consumer-members about how they can participate in cooperative solar development, including community solar.

• NRECA and CFC developed a rate communications guide to assist co-ops considering a rate redesign. Introducing a Rate Change to Consumer-Members includes real-world case studies and lessons learned.

Grassroots Advocacy and Youth Programs

• Co-ops Vote is NRECA’s non-partisan political engagement effort designed to inform consumer-members on the key issues facing electric co-ops and encourage them to vote.

• Youth Tour brings more than 1,500 high school students to Washington, D.C., every June to meet with elected officials and experience first-hand how political and civic involvement continue to be at the core of electric co-ops.

• Voices for Cooperative Power (VCP), the grassroots arm of NRECA, is a powerful network of advocates who are working together to influence the federal policies that impact electric co-ops and their consumer-members.
  

Data and Research

• From understanding overall member satisfaction with your co-op to determining the most compelling messages and effective communications channels to reach them, NRECA’s Market Research Services offers several types of customizable market research to help co-ops strengthen their member focus.

• NRECA leads research like this white paper on electric vehicles, which provides co-ops guidance for developing residential EV programs that leverage education and partnership opportunities, offer electric vehicle supply equipment as a service and meet consumers where they are.

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