​The Magazine

Rural Electric (RE) Magazine, the flagship publication of the National Rural Electric Cooperative Association, provides electric co-op directors/trustees, chief executives, and front-line employees with the in-depth information they need to make sound decisions in today’s fast-paced electric utility industry.

Articles and columns delve into the nuts and bolts of electric co-op operations; review how co-ops deploy the latest products and services; showcase business and management trends as well as member services, communications, safety, financial, and marketing tools; highlight co-op community and economic development efforts; profile electric co-op employees; and provide analysis of political, regulatory, public policy, and power supply issues impacting electric co-ops and the 42 million-plus consumers they serve in 47 states.

RE Magazine has been rolling off the presses since October 1942.

The Publisher

The National Rural Electric Cooperative Association (NRECA), an Arlington, Va.-based service organization that represents the interests of more than 900 consumer-owned, local electric cooperatives in 47 states, publishes RE Magazine. Since 1942, NRECA has advocated for electric cooperatives on issues ranging from energy and operational concerns to community and economic development. Members of NRECA include distribution cooperatives, generation and transmission cooperatives (G&Ts), and affiliated groups.

The nation’s distribution co-ops deliver electricity to more than 18 million homes, businesses, industries, farms, schools, and seasonal residences. G&Ts, formed by distribution co-ops, generate and transmit wholesale power. Affiliated member organizations include statewide and regional trade and service associations, supply and manufacturing cooperatives, data processing cooperatives, co-op employee credit unions, equipment manufacturers, wholesalers, and consulting firms.

NRECA oversees cooperative employee benefit plans; carries out federal government relations activities like lobbying; conducts management and director training; and spearheads communications, advocacy, and public relations initiatives. In addition, it coordinates national and regional conferences and seminars; offers member cooperatives advice on tax, legal, environmental, and engineering matters; and performs economic and technical research. Touchstone Energy® Cooperatives, the national brand alliance for electric co-ops, develops resources that help electric co-ops build consumer loyalty.

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