Touchstone Energy creates high quality advertising campaigns that powerfully demonstrate the value of the cooperative difference. These ads run nationally in a media campaign and are available for co-ops to brand for use in their local communication efforts. Ad formats include video, radio, print and social. The Touchstone Energy core values of integrity, innovation, accountability, and commitment to community are found in all programs and reflect the gold standard of the network. Cooperatives have access to a wide range of resources to build brand identity and communicate local value and demonstrate the cooperative difference in their communities.