Engagement Resources

Content, Ideas and Tools to Jumpstart Your Efforts

All Your Assets, All in One Place

​In this section, you'll find content, ideas and tools to help you tell the modern cooperative story and embark on a young adult member engagement effort at your co-op.

You'll find sample content for a variety of channels, including email, social and print copy, graphic theme packages and an image library. You'll also find engagement ideas to jumpstart your thinking, including case studies, an idea bank filled with co-op success stories as well as a bonus list of additional ideas. Finally, you'll find planning tools to help build your plan and organize your activities. Good luck and remember—we're here to help! Contact NRECA or Touchstone Energy with any questions or for assistance.


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Engagement Content

Storytelling Resources

Download these written tools to refresh your cooperative's story across your communications platforms:
A Modern Cooperative Story
"Before and After" Examples to Update Your Channels

Content Starter Kit

This package includes a sample email welcome series for new members and other content focused on the interest areas of young adult members.

Graphic Theme Packages

We've created four graphic theme packages to help you communicate a modern cooperative story across your platforms. Each package contains customizable print, web and social graphics, as well as a leadership column.

Image Library

The photos available in the Image Library are intended for editorial use by NRECA and Touchstone Energy members in conjunction with the young adult member engagement campaign.

Planning Tools

Download these resources to help guide and organize your planning process:
Communications Planning Checklist
Situation Analysis
Sample Communications Plan

Navigate the YAME Site