Broadband is an essential ingredient for modern life, but unfortunately, access to high speed internet is not ubiquitous, particularly in rural areas served by electric co-ops. Troubled by the lack of broadband access in their communities and the risk of being left behind by the 21st century economy, many electric cooperatives are becoming part of the solution. This article, first published in the Fall 2018 issue of the NCBA CLUSA Cooperative Business Journal, explores the value of broadband access for both electric co-ops and their consumer-members, and the role that co-ops play in closing the digital divide.