More than 200 electric co-ops across the country are involved in bringing internet service to their communities. In many ways, these rural broadband programs mirror the rural electrification efforts of nearly 100 years ago. However, many co-ops find themselves in need of fresh marketing strategies to attract subscribers.
The below resource is designed to help electric co-ops market their broadband services to members and consumers.
NRECA Broadband Marketing Roundtable: Key Takeaways
In August 2025, NRECA Broadband convened a group of co-op communicators and marketing professionals to discuss challenges and best practices related to marketing broadband services. The below document includes lessons learned and examples of marketing strategies and tactics that co-ops have implemented to successfully increase broadband subscriber rates in their community.
Additional Resources for Touchstone Energy Members
Touchstone Energy® offers curated digital and print advertisement assets for co-ops in broadband as well as the ability to receive a member satisfaction score through Touchstone’s partnership with ACSI®.
- Digital Assets [View |
Download]
- Print Assets [View |
Download]
- American Consumer Satisfaction Index (ACSI®) Scoring for Touchstone Energy Cooperatives [Download]
