Design thinking is an approach to developing products,
services, and experiences that address consumers’ unmet needs. This allows
companies of all types to create better offerings, improve customer
experiences, and as a result, increase customer satisfaction. These two advisories provide further
explanation of Design Thinking and a case study on how Poudre Valley REA used
it to gain a deeper understanding of the energy habits, goals, and perceptions
of their co-op members.