Stearns Electric Association’s former Director of Communications and Marketing and now owner of Fuller Creative, Amanda Groethe, CCC, and Communications and Marketing Supervisor Whitney Ditlevson had a small window of time to come up with a plan, from both a logistical and strategic-communications perspective, before they set out on a 2,600-mile road trip in an all-electric vehicle.
The project Road Trip; Recharged received Gold recognition
in the Spotlight on Excellence Best Total Communication Program category.
Learn how the duo gained research data and real-life experience as they shared their adventure with more than two million viewers (PDF). The short timeframe and small project budget might surprise you!