Five advisory committees are responsible for program development and making recommendations with their member co-ops to the Touchstone Energy board of directors.
They include:
Brand Strategy
Provides oversight and direction of all external communication efforts in support of Touchstone Energy member cooperatives including:
- Creative implementation
- Market analysis
- Message development
- National advertising planning/placement
- Promotional and public relations activities
- Strategic partnerships and alliances
- Recommends guidelines for local communications spending commitment.
Encourages consistent local application of the brand communication strategy
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Business Development
Develop and oversee initiatives that help cooperatives demonstrate the Cooperative Advantage by strengthening their relationships with members and businesses by:
- Developing and enhancing partnerships between cooperatives and national, regional and local businesses
- Identifying and sharing best business practices, such as service expectations and excellence, energy management and energy industry trends
- Helping to foster community and economic development
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Cooperative Relations
Encourages the use of the brand to demonstrate the cooperative advantage. Motivates members to take ownership and realize the full value of the brand by:
- Communicating the value and return on investment the brand brings to Touchstone Energy co-ops
- Emphasizing how the brand is relevant to all roles, their co-op and their members
- Continually educating stakeholders about new and existing programs
- Demonstrating the value of brand resources, for both retention and recruitment of members
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Energy Solutions
- Encourage member systems to identify residential energy programs which provide value to member-consumers.
- Develop and deliver residential programs, services, and applications which assist cooperatives to:
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Standards and Best Practices
The mission of the Standards & Best Practices Advisory Committee is to help cooperatives build a member-focused culture that:
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