With more than 40% of veterans hailing from rural communities and a heightened challenge of attracting and retaining a new workforce due to a retirement wave and changing technology facing America’s electric cooperatives, facilitating the connection between job-seeking veterans and electric cooperative career opportunities is a win-win endeavor. NRECA’s Vets Power Us initiative was developed to support veterans, active military and their spouses by:

  • Helping veterans explore meaningful career opportunities within America’s electric cooperatives.
  • Helping co-ops recruit, hire and honor veterans.

This program provides co-ops with access to resources that will help them with veteran recruitment efforts and provides veterans with information about electric co-op career opportunities.

Make the Commitment

In addition to the resources below available to all members, co-ops can access additional tools to build a veteran-friendly employer brand by making the commitment to recruit and honor veterans and their spouses. Additional resources include:

  • Vets Power Us commitment certificate that can be displayed in a prominent area at your co-op.
  • Vets Power Us commitment web graphic that can be used on your website.
  • Vets Power Us vehicle magnets and promotional stickers to reflect your veteran-friendly employer brand.

Has your co-op already made the commitment?
Use this form to order additional Vets Power Us-branded vehicle magnets and promotional stickers.


National November Veteran Engagement Campaign: #VetsPowerUs

For some examples, check out the wonderful photos across the country shared during the 2020 campaign. And don't forget to follow NRECA on Facebook, LinkedIn, Instagram and Twitter because we will be sharing and retweeting your photos, too!

For questions or additional information about the Vets Power Us initiative, contact:
Desiree Dunham,, 703-907-5995