Reaching Young Adult Members

Tools for Creating a Targeted Multi-Channel Strategy

How to Reach Your Target Audience

The key to successfully engaging young adult members is to meet them where they are with a message that matters.

This section shows you the value of tailoring your message through segmentation and how to improve audience reach by layering that message across different communications channels. You will also find guidance on the channels most likely to engage this market, with an emphasis on enhancing your digital presence as well as refreshing your print and in-person events to make a stronger impact.


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Getting Started

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