Creating opportunities for your members to provide input is a way to increase engagement across the board and reinforces the community focus of your co-op. It's also an opportunity to determine whether your programs, products, services and communications approach are meeting member expectations and your co-op's goals.
This section covers the many ways you can get qualitative and quantitative feedback from your members. You'll find guidance on when and how to engage professional research services, best practices and tools to create your own surveys, and how to leverage in-person events and informal polling to keep the conversation going.
Use these ideas to embark on a research strategy that works best for your cooperative. Regardless of your approach, be sure to follow up with members to discuss your findings and the actions you plan to take as a result.