​Customer engagement technologies can help co-ops and their members make sense of the steady stream of AMI data by making it accessible and actionable.

A key factor that sets electric cooperatives apart from other energy distributors is the value placed on maintaining deep and positive relationships with member- owners. However, today’s members are increasingly bombarded with third- party offerings that may diminish their view of the co-op as their sole, trusted energy advisor. Fortunately, co-ops have a valuable asset at their disposal that third-party vendors lack and that they can leverage to better understand member needs and deepen engagement with co-op programs and services: meter data.