2021 PowerUp Conference

THE place to be for electric co-op office professionals who seek to expand their knowledge, enrich their career goals, and grow their network of colleagues from across the country.

Join your peers for the 2021 PowerUp Conference on October 11-13, 2021. There’s no better event to gain practical tools and grow your professional skills as you network with other office professionals in the electric cooperative industry.


First Timers Activity
Monday, October 11 | 4:30 – 5:15 pm
If this is your first time at PowerUp, we invite you to join us to meet your peers and learn how you can maximize your time with us. PowerUp advisory members will be on hand to answer your questions.

Welcome to Austin Happy Hour
Monday, October 11 | 5:15 - 6:30 p.m.
Join us to kick off PowerUp, re-connect with your friends, and make some new ones! First timers are strongly encouraged to attend.

Dinner and Show: Esther's Follies
Tuesday, October 12 | 5:30 - 8 p.m.
Esther’s Follies is the longest-running musical comedy revue in the nation, keeping Austin in stitches for 45 years. We've reserved the entire theater for this special night in Austin. Enjoy a buffet dinner followed by a brilliant show that features comedy sketches, Vegas-style magic and hilarious musical numbers.

Monday, October 11 | Drop in between 11 a.m. - 1 p.m.
Austin Hilton Hotel

PowerUp is proud to once again be offering an opportunity to support a local charitable organization in our host city as we embrace the 7th cooperative principle- supporting and uplifting our communities.

PowerUp 2021 attendees are invited to participate in a volunteer project for Helping Hand Home for Children. Helping Hand Home for Children has provided a safe haven for the most vulnerable children in our society: those who are homeless, abandoned, neglected and abused.


Five Great General Sessions, Five Ways to Build Your Knowledge and Skills

Can't make it to Austin? We've got your covered. We've curated content from PowerUp so you can experience highlights from the conference, right from your home or office.

Looking to earn credit?

While NRECA does not give certifications for attending PowerUp, if you have a certification such as the IAAP Certified Administrative Professional (CAP), click the “Learn More” button for more information.




Registration Fees

Conference registration fee includes access to all conference materials, general sessions, breakout sessions, the Welcome to Austin Happy Hour, and breakfast each morning. Fee also includes access to the on-demand general session recordings through January 15, 2022. Separate fees are required for the pre-conference workshops and Dinner and Show at Esther's Follies.

2019 PowerUp Conference

Highlights from the 2019 PowerUp Conference

Hotel & Travel

Hotel Reservations

Make Hotel Reservation

About the Location
Austin is the state capital of Texas and home to the University of Texas flagship campus. It is also the Live Music Capital of the World® known for its eclectic live-music scene.
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Austin-Bergstrom International Airport (AUS) is located 10.6 miles from the conference hotel. Most major airlines provide non-stop and connecting service to cities across the United States.

Estimated taxi fare from airport: $65 (one way)

Estimated Uber fare: $50

Austin-Bergstrom Shuttle

Reservations: Book online Carter Transportation (formerly known as Super Shuttle): or call

1-512-BLUE VAN (258-3826)


Save the Date for the 2022 PowerUp Conference!

Savannah, Georgia
October 3 – 5, 2022