Solar Communications Toolkit
Solar Communications Toolkit

​Across the country, consumer-owned cooperatives are bringing the benefits of solar energy to their members.  All cooperative solar is consumer-owned solar, whether it’s a 30-MW solar array in Colorado or a 1-MW community array in Minnesota.

This toolkit, supported with funding from the U.S. Department of Energy, pulls together resources and samples to help co-ops educate consumer-members about how they can participate in cooperative solar development, including community solar.

In addition to resources developed by NRECA, the toolkit includes samples from co-ops with solar projects already online or well on the way to completion.

Community-Solar-Communications-Plan-4.docxCommunications Planning Guide
Guide to creating a communications plan for a solar project launch. The guide includes tips on marketing participation in a community solar project.
Message-triangles.pptxMessage Triangles
Tools for ensuring employees, directors and stakeholders share a consistent message when talking about solar and, specifically, community solar.
Solar-Energy-Fact-Sheet.docxFact Sheet on Solar Energy
Two-page fact sheet on solar energy for consumer-members.
Rooftop-solar-QA.docxInterested in Solar? Let’s Talk!
Two-page guide for consumer-members exploring rooftop solar options.
Segmentation.docxUnderstanding consumer views on solar and renewable energy
NRECA Market Research has developed tools to help you better understand which members will be receptive to community solar and how to craft targeted messages.
6 MARKET SEGMENTATION BY ENVIRONMENTAL PERCEPTIONS.pdfMarket segmentation study of co-op consumers
Read the results of NRECA Market Research survey of co-op consumer views on energy efficiency and renewable energy. Learn about the five segments: actively green; conveniently green; indifferent techies; indifferent analogs; environmental skeptics.
2017_01_ds_ed_benefitsofcommunitysolar.docxBenefits of Community Solar
This article can be customized to explain the benefits of your cooperative's community solar program to members. Include this piece in your co-op newsletter to build interest in your program.
2017_01_ds_communitysolargraphic.jpgHow Community Solar Works Infographic
Simple graphic that shows the relationship between solar farms, utilities, and program participants in a community solar program.


Sample Solar Survey.docxNRECA Market Research sample survey
oursolar_brochure_subscribers.pdfBuckeye Power's Our Solar Brochure
oursolar_faq_subscribers.pdfBuckeye Power's Our Solar FAQ Sheet
twoside_oursolar_bill_insert_subscribers.pdfBuckeye Power's Our Solar Bill Insert
PCEC-Solar-brochure.pdfPlatte Clay Electric Cooperative Community Solar Brochure
Eau-Claire-subscription-brochure.pdfEau Claire subscription brochure
Member-Inquiry-Map-Sign-Up-Details.pdfMember Inquiry Map
Solar-Pages-from-May-2015-TCP.pdfTCP article on CoServ’s community solar project
2015__09.24_CoServSolarStationDedicationNewsRelease.pdfCoServ solar station dedication release


MTEMC Cooperative Solar Time Lapse

CEC Shared Solar


Questions? Email us at or visit for more solar resources.