|Communications Planning Guide|
Guide to creating a communications plan for a solar project launch. The guide includes tips on marketing participation in a community solar project.
Tools for ensuring employees, directors and stakeholders share a consistent message when talking about solar and, specifically, community solar.
|Fact Sheet on Solar Energy|
Two-page fact sheet on solar energy for consumer-members.
|Interested in Solar? Let’s Talk!|
Two-page guide for consumer-members exploring rooftop solar options.
|Understanding consumer views on solar and renewable energy|
NRECA Market Research has developed tools to help you better understand which members will be receptive to community solar and how to craft targeted messages.
|Market segmentation study of co-op consumers|
Read the results of NRECA Market Research survey of co-op consumer views on energy efficiency and renewable energy. Learn about the five segments: actively green; conveniently green; indifferent techies; indifferent analogs; environmental skeptics.
|Benefits of Community Solar|
This article can be customized to explain the benefits of your cooperative's community solar program to members. Include this piece in your co-op newsletter to build interest in your program.
|How Community Solar Works Infographic|
Simple graphic that shows the relationship between solar farms, utilities, and program participants in a community solar program.