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Overview

​NRECA recently worked with maslansky + partners and electric cooperatives across the nation to develop a common language for cooperatives to use when discussing priority issues. The research for this project used a mix of emotion-based qualitative and statistically significant quantitative measures. In this webinar we will discuss the research findings and the resulting “words you can use” guide which can serve as a desktop reference guide for the lexicon suggestions.

Watch Michael Maslansky, CEO of maslansky + partners, and Stephen Bell, NRECA's director of media relations, in this webinar about the lexicon findings and a dynamic look at what members are hearing you say.

Through this webinar you will:

  • Learn about the research conducted for NRECA
  • Learn what your members are hearing you say
  • Learn what words you can use...and what words you may want to lose

Who Should Attend

CEOs/GMs, communicators, member service staff

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