June 13, 2018
NRECA recently worked with maslansky + partners and electric cooperatives across the nation to develop a common language for cooperatives to use when discussing priority issues. The research for this project used a mix of emotion-based qualitative and statistically significant quantitative measures. In this webinar we will discuss the research findings and the resulting “words you can use” guide which can serve as a desktop reference guide for the lexicon suggestions.
Watch Michael Maslansky, CEO of maslansky + partners, and Stephen Bell, NRECA's director of media relations, in this webinar about the lexicon findings and a dynamic look at what members are hearing you say.