Web-Based Learning
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Overview

​More and more co-ops are using innovative rate design to reduce wholesale power costs and promote new programs. Rate innovation demands a strong communication strategy to tackle member concerns. Communicating new rates to consumer-members can be daunting, maybe even scary – but it doesn’t have to be.


This webinar covered how to design a strategic communications plan, the value of offering members options and the value of personalization. Two co-ops who have been through this process shared important lessons for success.

Additional Materials

Introducing a Rate Change to Consumer-Members

This communications guide, intended as a supplement to NRECA and CFC’s “Retail Rate Guide,” incorporates real-world case studies from veteran electric cooperative communicators, and is intended to help design and carry out a successful rate change communications plan.

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SUPERVISORY, MANAGEMENT AND LEADERSHIP
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