Young adults 45 and under make up more than half of the overall cooperative membership nationwide.
As member expectations and communication preferences shift, connecting with young adult members is an important challenge facing today’s electric cooperatives.
NRECA and Touchstone Energy® Cooperatives are collaborating on a multi-year Young Adult Member Engagement (YAME) Initiative to empower cooperatives with tools and resources to engage the next generation of members.
Johanna Cooper, public relations specialist at Berkeley Electric Cooperative in South Carolina, and Steve Goodson, vice president of energy services at Jones-Onslow in North Carolina, will share their experience and successful strategies in reaching young adult members. Learn about their creative approaches to community engagement that can be adapted for any co-op anywhere.
