Inside every organization is a 4-3-3 formula that impacts safety culture. There are four steps to building a strong culture of accountability; three moments of truth at which effective communication is paramount; and three types of performers that influence overall results.

As a follow-up to safety discussions at the CEO Close-Up, in collaboration with Caterpillar Safety Services, we present a formula and tools to "operationalize" relationship-building that drives accountability. We'll share examples from co-ops who have struggled with and ultimately achieved safety accountability throughout their organizations.

Master 4-3-3 and you'll begin to build operational excellence through safety culture improvement.