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Overview

July 31, 2019

Young adults 45 and under make up more than half of the overall cooperative membership.

As member expectations and communication preferences shift, connecting with young adult members is cited by co-op leaders as one of the most significant challenges facing today’s electric cooperatives.

NRECA and Touchstone Energy® Cooperatives are collaborating on a multi-year Young Adult Member Engagement Initiative to empower cooperatives with strategies and resources to engage the next generation of members. The first element, launched in May, is a segmented communications strategy for telling the modern co-op story and effectively engaging this important member segment.​

This webinar covered:

  • Why it is important to engage the young adult member audience (and how to make the business case to co-op leaders)

  • Key research findings and recommendations from the Young Adult Member Engagement Initiative
  • How co-op products and services align with young adult values and interest areas
  • Simple steps co-ops can take to more effectively engage this age group

  • Engagement tools and resources available from NRECA and Touchstone Energy® to get you started today.

This is the first in a series of quarterly webinars focused on this topic.

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