Courses
  • Date(s)

  • Offered
    • In-Person
    • Online
    • On-Site

Overview

This course is designed to help electric cooperative directors to recognize the landscape of a public relations crisis. Participants will learn to evaluate crisis management plans, oversee communication strategies, and navigate legal compliance. Interactive exercises will bolster skills in stakeholder engagement, with a focus on developing resilience and strategic responses for long-term crisis management. This training is tailored to enhance the directors' ability to maintain cooperative integrity and member trust during challenging times.
Key Topics

  • Understanding the role of the board in crisis management and effective crisis communication.
  • Strategies for preparing your cooperative to effectively manage crises, enduring crisis situations, and building cooperative resilience.
  • Crafting a crisis communication plan and the board's role in its oversight.
  • Examine how trust, or the lack thereof, can influence the course of a crisis and the cooperative's reputation.

Director Competencies Covered in This Course
 
Certificate Program
Credits

NRECA – 1 credit
CEU – 0.6 credits

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Curriculum

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Competencies

CORE COMPETENCIES
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ROLE-SPECIFIC
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SUPERVISORY, MANAGEMENT AND LEADERSHIP
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