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Overview

​Given the challenges of the evolving energy landscape, effective communications from the cooperative is an area of increasing importance. Whether it is communicating future rate increases or advertising our cooperative’s participation in renewable energy programs, strong communications programs can strengthen your identity with member-consumers and build loyalty.

Check out the video preview.

​KEY TOPICS
  • The difference between the communication roles and responsibilities of directors and those of cooperative staff

  • The purpose of a communications policy

  • The value of a message

  • How a cooperative can manage messages and public perception

WHERE TO TAKE THIS COURSE

NRECA offers the opportunity to take this course several times each year at the following events:


NOTE: Please check each event's schedule to see what courses are being offered.

ON-SITE TRAINING

Additionally, these courses can be delivered on-site at your co-op, statewide or G&T. Learn more about our on-site training opportunities.

CREDITS
NRECA – 1 credit
CEU – 0.6 credits

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CORE COMPETENCIES
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ROLE-SPECIFIC
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SUPERVISORY, MANAGEMENT AND LEADERSHIP
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