The Certified Cooperative Communicator
Program (CCC) is a professional credential signifying competence in marketing
communications in the electric cooperative industry
The aim of the program is to equip
communicators in strengthening their skills & abilities to ensure the best
possible future for electric cooperatives
For electric cooperatives to succeed in today’s challenging environment, they must build understanding and support among their member-consumers. Creating programs to achieve that goal requires effective communications—the kind of communications that only highly skilled, experienced professionals can produce.
The Certified Cooperative Communicator program (CCC) was created to strengthen and enrich the professional skills and abilities of electric co-op communicators, to help them successfully fill their crucial role in ensuring the best possible future for electric cooperatives.
The CCC program allows professional communicators to earn a credential that signifies professional competence in marketing communications and in the electric cooperative industry. This voluntary certification program—formerly known as the Certified Rural Electric Communicator (CREC) program—has provided electric co-op communicators with a recognized seal of approval since 1985, ensuring cooperative managers that they have hired or are hiring professionals who take their jobs seriously, possess in-depth knowledge of the industry, and can provide high levels of service.
This peer review program, governed by a board of directors comprising CCCs, establishes policies, procedures, and oversight for the program. Staff at the National Rural Electric Cooperative Association (NRECA) in Arlington, Virginia administers the CCC Program.