The Certified Cooperative Communicator (CCC) program offers co-op communications staff the opportunity to hone professional skills through an intensive self-study program that results in a greater understanding of electric cooperative communications and the cooperative business model.
Earning the nationally recognized CCC credential can bolster your confidence to educate and build support among stakeholders. It will help you apply key communication concepts to plan, execute, and evaluate an effective strategic communications plan so that you can advance the cooperative’s message.
Why We Offer the CCC Program
The CCC program was created by electric cooperative communicators and is a program of the National Rural Electric Cooperative Association (NRECA).
The program exists to:
- Improve the practice of communication in the electric cooperative field
- Identify a body of knowledge and skills necessary to the practice of electric cooperative communication
- Recognize those individuals who have demonstrated a professional level of excellence in the practice of electric cooperative communication
- Assist communicators in attaining the skills they need to function as mass communications and marketing communications professionals
“The CCC designation is extremely valuable—not because having it guarantees success or even suggests that you are better than anyone who doesn't have the designation. It’s valuable because it does guarantee that the communicator has been through a rigorous certification process and demonstrates a level of commitment to their cooperative, their profession, and themselves to always improve.”
“Given the choice in hiring, I would pick the person with the CCC credential.”
“The CCC designation demonstrates commitment by the communicator and the cooperative that communications is a priority in all aspects of serving members.”
- Anonymous responses from a survey of co-op CEOs.
Case Study: Having a Certified Cooperative Communicator on staff pays big dividends
The Certification Process
To be eligible, you must have at least three years total experience as a communicator, or one year total experience plus a bachelor’s degree.
You must also currently be performing communication and/or marketing communication work in the electric co-op industry or you must have performed such work within in the last three years.
If you are not sure whether you are eligible, please email one of the program contacts listed at the bottom of the page.
The diagram to the right illustrates the process you follow to earn the CCC designation. (Click the diagram to enlarge it.)
It begins with an application. Once your application has been approved, you have 24 months in which to complete the CCC certification program, which consists of passing the Portfolio of Work and a written examination.
Once you get your certification, you are required to pay an annual professional fee and fulfill a continuing education requirement.
Go to our
Becoming a CCC page (login required) to learn more and get started.
Application fee: $150
Portfolio fee: $150
Exam fee: $150
Annual Professional Fee: $175