Why Professional Development?

​​​​​​​​​​​​​​​​W​e Need an Educated Workforce to Lead the Way

By investing in continuous learning (for yourself and/or your staff) your co-op is making a comm​itment not only to individual professional and personal growth, but to the future of your co-op and the high quality of service your member-owners expect and deserve. Hear more from our members and colleagues about the importance of ongoing education.

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Top 5 Reasons to Invest in Professional Development for You AND Your Staff

  1. Keep Up with (and Ahead of) Changes in the Industry
    Our industry is changing. Our relationship with our member owners is changing. In order to keep up with the latest industry trends, technologies and best practices, co-ops need an educated and connected workforce.
  2. Educated Workforce = Successful Co-op = High-Quality Member Service
    Co-op employees need to master various core competencies and skills to perform their jobs successfully. An educated work force benefits not just that individual, but the co-op they support and the community they serve.
  3. Tap into the Power of the Network
    By building and nurturing professional relationships from across the country, participants in continuous learning events create a valuable support network that lives beyond the classroom. They can interact with colleagues who are going through the same challenges and exchange and learn from each other’s experiences, lessons learned and best practices. Many participants develop friendships that lead to career-long partnerships across the network. All of this adds to the development and success of these individuals and their performance back at their co-op.
  4. Gain a New Perspective, Share Renewed Enthusiasm
    By leaving the office to attend education opportunities, participants get the valuable chance to step away from their daily routine and focus on the big picture. This gives learners energy and empowers them with new ideas and renewed enthusiasm to bring back to benefit the co-op.
  5. Employees Want to Learn
    The best and brightest of today’s competitive workforce value and expect professional development opportunities to be available at their workplace. By offering employees the opportunity to learn, co-ops are providing the critical professional, leadership and management education, practical resources and national professional network that will help new and existing employees be successful leaders and co-ops retain their most valuable assets. Don’t just take it from us—take a look at the numbers.

Why Choose Us? We Know Co-ops.​

  • Our learning activities incorporate co-op specific case studies, examples and discussions so learners focus on their pa​rticular job/situation
  • We solicit input and feedback from​ NRECA member organizations to help guide the creation of our programs—ensuring we are addressing the issues and topics of most importance to our members
  • ​Wherever possible, we strive to use instructors​ who have worked for or with electric cooperatives. On average they have more than 20 years co-op experience.​

Planning Tools

Download these resources to help you plan your co-op’s professional development strategy for 2018:

Rate Cards

Conferences & Meetings

Onsite programs (available via your statewide, co-op or G & T)

Education programs offered at the Fluno Executive Education Center (Madison, WI)

2018 Planning Calendar

Download this calendar to plot your participation in upcoming conferences and meetings.


“The Value of Learning”
(RE Magazine, June 2016)

“Lifelong Learning”
(RE Magazine, October​ 2015)


​​​​​​​​​​​​​​​​​​​​Employees Want to Learn
Download​ the infographic for recent research on how ​education impacts employee engagement.​

​​​​​​​​​​​​​​​​​​​​Impact of NRECA Education
Take a look at the kind of impact
NRECA programs are making on participants.​