(914.1) Cooperative Communications and Public Opinion - The Director's Perspective

Offered: Face-to-Face, On-site

COURSE DESCRIPTION

Given the challenges of the evolving energy landscape, effective communications from the cooperative is an area of increasing importance. Whether it is communicating future rate increases or advertising our cooperative’s participation in renewable energy programs, strong communications programs can strengthen your identity with member-consumers and build loyalty.

Check out the video preview.

KEY TOPICS

  • The difference between the communication roles and responsibilities of directors and those of cooperative staff
  • The purpose of a communications policy

  • The value of a message

  • How a cooperative can manage messages and public perception

WHERE TO TAKE THIS COURSE
NRECA offers the opportunity to take this course several times each year at the following events:


NOTE: Please check each event's schedule to see what courses are being offered.

ONSITE TRAINING
Additionally, these courses can be delivered onsite at your co-op, statewide or G&T. Learn more about our onsite training opportunities.

CREDITS

NRECA – 1 credit

CEU – 0.6 credits

CONTACT INFORMATION

Certification/Continuing Education
Angie Hylton, Senior Certification Specialist

703-907-5656 | angie.hylton@nreca.coop

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